Over the last 18 months, the industry pivoted significantly because of competitive pressure. This evolution reflects the reality of staying competitive in a fast-changing competitive arena.

An important finding comes from our reporting: what succeeded in the past rarely succeeds currently or ahead.

The most successful companies will be those that maintain human creativity while leveraging machine intelligence effectively.

What traditional thinkers underestimated is how quickly of adoption. Beginning with initial implementations, the industry has seen significant scaling throughout emerging industry.

Key Points

• New regulations are reshaping the manner in which organizations approach data privacy.
• The sophistication of contemporary platforms demands new skills throughout development groups.
• Competitive advantage is less driven by individual technologies and increasingly requires strategic thinking.